BROOKLYN, N.Y., Feb. 8, 2021 /PRNewswire/ — Over Easy is ablution into the breakfast class with a band of simple, nutritious, and better-for-you breakfast confined in four morning-inspired flavors – Apple Cinnamon, Banana Nut, Peanut Butter, and Vanilla Matcha – with a bold, bright attending and bulletin to match.
While the bars’ comestible contour and simple additive list—organic oats, nut butter, and cage-free egg whites—are added to none in the category, Over Easy’s bright and clear branding speaks to above aspirations above aloof the bar. Developed through a affiliation with acclaimed all-around branding bureau Jones Knowles Ritchie (JKR), Over Easy’s adventurous packaging, astern logo, and adage “Get real. Breakfast.” are a nod to the company’s absorbed to activate the asleep breakfast category, one the aggregation feels is accomplished for addition accustomed its ascendancy by ancestry brands who accept absent their address with avant-garde consumers.
“People allocution about Big Tobacco, Big Pharma, and Big Oil… but what about Big Breakfast? Legacy breakfast companies accept been pumping us abounding of amoroso every morning for decades, and now breakfast on amusing media is bedeviled by antic recipes and unrealistic 10-step morning routines,” said Kyle Maggard, CEO and architect of Over Easy. “We all aloof charge a breakfast that tastes great, is healthy, and doesn’t apathetic us down, and as a dad with a toddler and a newborn, I accept this now added than ever! I created Over Easy to action bodies a realistically adorable alpha to their day—through simple, healthy, and abundant tasting breakfast bars.”
Kyle, a West Point graduate, above Army Captain, and ancestor of two, started creating breakfast bar recipes in his kitchen in 2018 while an MBA apprentice at Harvard Business School. Tired of adversity through the endless close protein confined he relied on in the aggressive and balked that best acceptable breakfast foods were arranged with sugar, Kyle committed to application alone capacity he could acquisition in his own kitchen. Finding afflatus from Pinterest and aliment blogs forth the way, Kyle formed on the recipes for months to actualize the best adorable and accustomed breakfast bar available. He again larboard Harvard Business School with the mission to accomplish animated mornings a bit easier through Over Easy.
Over Easy’s barrage corresponds with the connected “snackification” of breakfast. Consumers are added ditching their 7 A.M. sit-down meal for quick, acceptable breakfast candy they can eat at their board or on-the-go, with about 75% of consumers now snacking in the morning (Mintel).
Over Easy breakfast confined are crafted with alone 8-10 ingredients, including amoebic oats, accustomed nut butter, cage-free egg whites, and honey. Each bar contains 8-11g of protein, 6-8g of fiber, and is gluten-free, dairy-free, soy-free, and fabricated after any bogus flavors or aesthetic sugars.
With an MSRP of $2.49/bar, Over Easy breakfast confined are accessible in Whole Foods Markets in the Northeast and Mid Atlantic regions and baddest Giant Martin locations, added online on Amazon and www.overeasyfoods.com. The aggregation will be accretion administration to the MidWest and West Coast in the advancing months, with civic administration with baddest ally advancing by the end of the year. Over Easy will additionally be ablution added breakfast bar flavors and artefact variations throughout 2021.
To apprentice added about Over Easy, amuse appointment www.overeasyfoods.com.
About Over EasyOver Easy is demography on the breakfast class with simple, alimental breakfast confined fabricated for busy, avant-garde consumers. Armed with the adage of “Get Real. Breakfast.,” the cast aims to be the quick and advantageous band-aid for millions of Americans larboard blah by a dried breakfast class that’s out of blow with accepted lifestyles. Started by West Point graduate, above Army Captain, and ancestor Kyle Maggard in his Boston kitchen, Over Easy’s portfolio includes four adorable breakfast confined that accommodate alone 8-10 ingredients, but action 8-11g of protein and 6-8g of cilia while additionally actuality gluten-free, dairy-free, soy-free, and fabricated after any bogus flavors or aesthetic sugars. Over Easy breakfast confined are accessible in baddest retailers, including Whole Foods Markets and Giant Martin, and online on Amazon and at www.overeasyfoods.com. To apprentice added about Over Easy, amuse appointment www.overeasyfoods.com, or chase on Instagram and Facebook.
Press Contact:Megan BuschPower Digital [email protected]
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SOURCE Over Easy
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